Masthead- the name of the paper, and sometimes its logo, printed across the top of the front page.
Drop cap-capital letter at the start of a paragraph that occupies more than one line or type.
Filler-a short story of opne or two paragraphs. Also a brief.
Lead-the main story, often a splash on the front page.
Bold face type-hevy type, used for emphasis.
Banner headline-front page headline extending across the whole of the front page.
Splash headline-front page headline that doesn't extend across the whole of the front page.
Crosshead-a small sub-heading used to break up the text. usually in bold type or underlined.
Strapline-a smaller headline that runs over the main deck.
Downpage piece-story appearing in the bottom half of the page.
Caption-words that accompany pictures or artwork. captions which make small stories are caption stories.
Centre spread-a story that runs over the two centre pages of a newspaper.
Curtain-raiser-a story which gives background to a forthcoming event.
Exclusive-a story run by just one newspaper (sometimes referred to as a scoop.)
Spoiler-when a newspaper runs a story that negates an exclusive from a rival paper
Tabloidese-Cliche-ridden, over-sensational language
Vox pop-a quote from an ordinary member of the public
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